Business Problem

The Management team of leading Marketing and Campaigning industry in North America had the following challenges while gathering, storing, analyzing, and distributing the marketing data in accordance with their informational needs on a regular basis:

  • Continuous gathering of information from an external source and processing them locally was immensely repetitive and time-consuming.
  • Analysis of gathered data and converting it into a presentable format for use, in making marketing decisions was a rule-based laborious activity.
  • The high cost of operations.

Business Objectives

Implement a seamless solution with minimum impact to the existing processes with the following objectives:

  • Reduce the burden on employees to learn new tools and technologies.
  • Reduce operational cost by decreasing resources needed for manual processes.
  • Improve staff productivity by reducing monotonous tasks.
  • Provide flexible demand-based data gathering with on the fly data extraction from multiple sources.
  • Provide optimal resource utilization by pipelining gathering, storing, analyzing, and presenting data as separate stages of the processes.

Solution

IntelliBuddies® has been used to automate the complete Marketing Information Systems gathering, storing, analyzing, and presenting data based to achieve the set objectives. IntelliBuddies® have been deployed to perform the following activities:

  • Gather marketing data from external sites using web scraping technologies based on the Keywords supplied by the customers.
  • Validate the data for its authenticity based on predefined rules and regulations
  • Process the data to extract key metadata and utilize Machine Learning algorithms to tag and classify them into appropriate classification storage
  • Predict certain metadata if not available as part of data extracted by utilizing AI models
  • Present the data in the appropriate format to be used in making marketing decisions.

Competitive analysis

  • IntelliBuddies® rich web-automation activities increased the data extraction efficiency both in terms of robustness and reliability.
  • IntelliBuddies® solution involving smart buddies extracting data continuously on a 24 x 7 cycle without getting tired, did improve performance with no loss of efficiency and stability.
  • IntelliBuddies® integrated Machine Learning activities to enable easy and seamless data feeding into existing ML systems for learning purposes. It also eased the process to predict metadata by the direct initiation of an AI model within the process.
  • IntelliBuddies® solution of staging the processes and scheduling them accordingly enabled pipelining the stages and thereby optimizing resource utilization.
  • IntelliBuddies® solution provided flexible options to define the presentation of data according to the needs of the end customer.

Summary

Successful completion of Marketing Information automation has proven our automation capabilities to our customers and thereby they are deciding to utilize automation as part of their other stage of business. The realization that our Buddies can gather information intelligently and process them more efficiently than the human counterpart has made our customers believe and rate our IntelliBuddies® solution high in terms of performance, reliability, flexibility, and extendibility.

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